What is Digital Marketing? How Digital Marketing Can Help You In Earning More Profit
As we know all things are becoming digital by using digital
marketing services you can shift your offline business into online. By doing
this you can earn more customer for ex suppose in an area there is a bakery
shop and the owner wants to grow more business or want maximum customers so if he decide to make his
business online then the benefits he can get through this like if someone
search the bakery shop for that area where this shop is located then his shop
name come on top so people know about that shop and if the owner add the option
like online purchasing of sweets and cakes so people can book the orders from
different different places and its simply means more profit because now you
provide the online shopping option for the customers.
Digital Marketing services is not only for the big or large business
infact it is same beneficial for the small as well as startups. The main thing
you need to focus to choose the right audience related to your business.
Suppose you have a business of furniture so your target audience is like local
shops, offices, etc.
Now, I’m
discussed about the techniques or you can say the different methods which we
use in digital marketing
·
SEO- SEARCH ENGINE OPTIMIZATION
·
SEM-SEARCH ENGINGE MARKETING
·
SMM-SOCIAL MEDIA MARKETING
·
SMO-SOCIAL MEDIA MARKETING
1 SEO- IF you want that more no of audience know about your
business like what services or products you provided or you want the maximum
audience reach on your site then it is very important to perform SEO. For
getting the top rank on Google you have to perform the SEO. If your business
don’t come on the top of the Google results so how people can reach your
business.
There are
two categories of SEO:
·
ON-PAGE
·
OFF-PAGE
Techniques
includes in ON-PAGE SEO-
Ø Keyword Research
Ø Title and meta tag optimization (
Title , Description, Keyword )
Ø URL Structure
Ø Image Tag optimization
Ø Header tag ( H1 – H6 )
Ø Robots.txt file
Ø Sitemap.html
Ø Sitemap Xml (Xml, txt and html)simple
sitemap plugin se create ho jata hai
Ø Broken link checker
Ø Style sheet optimization
Ø Java script optimization
Ø 404 Error Optimization
Techniques
includes in ON-PAGE SEO-
Directory Submission
Ø Social Book Marking
Ø Blog comments Posting
Ø Article Submission
Ø local listing and Classifieds Posting
Ø Blog Posting
Ø PDF Submission
Ø PPT Submission
Ø Infographics
Ø Web 2.o
Ø Competitor Backlinks
Ø Question & Answers
Ø Forum Posting
SEM (Search Engine Marketing)-For Advertising the
services or products on search engine is called search engine marketing. You
have seen many times when you search any particular product on Google like Men
Trimmers. So on the top results Google show the different images of trimmers
with their brand names. For advertising on any search engine I’m not talking
only Google you can also advertise on Bing, yahoo etc but for this you have to
pay some money to these search engines. Google Ads is the part of SEM.
SMM(Social Media Marketing)- In Today’s World
everyone using the social media platforms and you have seen many times when you
scroll down the Instagram or Facebook page some kind of ads popup and these ads
are related to particular brand or organization like the T-shirt advertisement
of particular brand and when you click on that advertisement you redirect to
that particular brand site and there you can easily buy that t-shirt because
after clicking on that advertisement Facebook redirect you on that brand website.
For advertising on Social Media you have to pay some money to these platforms.
SMO(Social Media Optimization)- In SMM you have to
pay some money for advertisement but here you not need to give money you just
need to create the posts related to your business and share that post on
multiple platforms. So more number of people reaches on that post.
Without thinking just go for the digital marketing option
because this is the way to earn more no of customers and profits. Everyone
making profit by these services why don’t you. Now it’s your turn to make your
business digital. Every business is different and according to business digital
marketing techniques are applies like if
the business provides products and you want fast result in terms of lead so SEM
is the best option and if you are a blogger so you want more audience reach in
that case SEO is prove beneficial
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